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Businesses send and receive hundreds of messages daily, with each conversation containing information of varying degrees of sensitivity. As a business owner, it is your primary responsibility to ensure these messages are kept safe while also using them to enhance business efficiency.
Enterprise SMS archiving is a practice done by firms to guarantee the safety and information of messages. This solution also allows them to keep records of valuable data that is useful for business growth.
You may be aware that enterprise text archiving is mandatory by law, but how can it improve your company’s performance?
Information Management
The sheer volume of messages your business sends and receives daily can be overwhelming to manage correctly. A professional IT can only do so much in manually organizing all of those SMS texts, so consider helping them by investing in a reliable archiving solution.
SMS archiving software can instantly capture and collect all messages, ensuring that not a single conversation gets lost in the shuffle. Additionally, archiving software can filter specific texts to hasten retrieval times.
E-Discovery Preparedness
Beyond complying with the requirements of various regulatory agencies like FINRA, having SMS archiving software in your business enables you to stay ready in the event of litigation or e-discovery. Understandably, being hit with legal action is the last thing an organization wants, but you need to have protection if it ever happens.
Text messages are considered valuable during e-discoveries since they build a picture of truth and prove the falseness of claims.
Streamlined Marketing Campaigns
There is no better way of getting to know your customers in great detail than by interacting with them directly. Customers who reach out via text can tell you more about the specifics of their needs, their preferences, and how they react to your response to their queries.
SMS messages are a gold mine of information that is valuable in optimizing marketing campaigns. By reviewing past interactions, you can get an idea of how to tailor your company’s response specifically to how clients want it.
Experience the Benefits of Archiving
Most businesses get archiving software solely because they want to remain compliant with the law. Little do they know, the data stored in SMS archives are essential to the growth of a business, enabling an organization to discover insights other analytical systems don’t detect. Talk to LeapXpert to obtain one of the world’s most trusted archiving solutions.
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