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Are you spending on your ads but not getting a significant impact? Beware, you can be prey to ad frauds who would benefit from your ad budget. Digital marketing is a booming industry. Now, companies have started spending a massive amount on digital advertisements. Cybercrimes are rampantly making their grip over ads on digital platforms. Fraudsters always seek opportunities to make money from the budget spent on ads. Don’t worry, click fraud protection is there for you. Take a look at this article to know all about ad fraud.
Click Frauds
The ads on digital media are pay-per-click ads or impression ads. It means that you will be charged only when the user clicks on the ad or you see the ad on a website. This way the revenue of the advertiser increases and the publisher gets some share of the money you spend on the ad. Revenue generation is automated with the help of bots.
Fraudsters misuse the automated system. The advertisers or competitors can exploit the ads with fake clicks. You will not get any benefit but will pay a heavy price for those clicks. The scammers target the websites and siphon money because there is no transparency between fake clicks and authentic user clicks.
Save yourself with click fraud protection
Some agencies will help you to detect malicious activities around the ads. The agency takes the help of machine learning to manage bot activities. They track and judge malicious bot behavior, contrasting it with normal user behavior. Once detected, the bot’s access to ads is restricted and other users are allowed to access ads.
Apart from bot detection, the ad protectors perform signature-based and credential-based verification to detect fake clicks. It helps you in achieving your targets and saving a lot of money. Protection from ad fraud is also necessary to create a positive impression of the brand.
Benefits of Click Fraud protection
- Saves you from Smart bots
Most of the PPC ads count bot clicks. Some smart bots are designed to waste your money. The click fraud protection saves you from malicious smart bots and helps to make a real impact through your ads.
- Save your business from competitors
With your increasing popularity, your competitors will hate you. They may turn to use click fraud against you. This will bring your conversion rate drastically down and steal money from you directly. If you don’t protect your ads on Google, your competitors can drag all the money through Google ads.
- Accuracy in detecting fraud clicks
Click fraud protection protects from all kinds of bots no matter how advanced they are. The protection service also detects bots who are pretending to be real users while giving information about the IP address of the click.
- Controlling Traffic that wastes money
Controlling your ad traffic is necessary for the business. It helps to channel ads to relevant users and increases the chances of clicks. Stronger protection ensures the safety and gives you greater chance to make a profit.
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