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Social media monitoring is an emerging art: the business of understanding, capturing and analyzing social media content. Social media analytics offers several key benefits to brands and marketers seeking new insights into consumers. It offers a systematic approach for discovering and assessing consumer feedback about their brand and evaluating customer sentiment towards competitors using information that would otherwise be inaccessible.
Social Media Monitoring Tools – Different Features They Offer and How They Could Help or Couldn’t
1. Hootsuite
One of the most common uses of social media monitoring tools is to monitor the conversations that are going on in the social media world. Hootsuite offers a monitoring tool that allows you to set up streams based on keywords or phrases. This enables you to keep track of what people say about your brand, product, and competitors. You can also use it to monitor mentions of events, conferences, and other things that can help you market your business.
2. Radian6
Radian6 offers a monitoring tool similar to Hootsuite. It also offers the ability to monitor conversations based on keywords and phrases. You can also use it to monitor mentions of events, conferences, and other things that can help you market your business. The main difference between Radian6 and Hootsuite is that Radian6 provides a more comprehensive social media management suite.
3. Trackur
Trackur offers a monitoring tool different from Hootsuite and Radian6. It is not based on keywords or other social media conversations. Rather, it focuses on the individual who is making the post. Trackur enables you to find out more about each person who comments about your brand on social media. You can see where they are from, what their interests are, and what their experience with your business has been.
4. Cognisess
Cognisess is a monitoring tool that is quite different. It focuses specifically on your brand. It can monitor your presence on social media and measure how others feel about it. This can help you find out how to improve your reputation among consumers. You can also use Cognisess to determine how much influence you have with your customers. You can track influence on a scale of 1 to 10 to be aware of your position in the market.
5. Talkwalker
Talkwalker is a social media analytic tool that tracks many social media networks. It enables you to follow the conversation about your brand, competitor, or topic in real-time. It also offers the ability to view information about specific people, such as their location, business, job title, and other personal details.
6. Klout
Klout is a social media monitoring tool that can help you understand how you compare to your competitors. It focuses on the influence that your brand has on the market. It is a useful tool for checking your reputation against other brands. You can use Klout to discover how influential you are in the market. It can also help with research reports and the provider you insights into how other brands are doing.
NetbaseQuid Services and Possible Ways They Could Help Reach Business Goals
NetBase is a platform that enables you to use social media monitoring tools to analyze and measure your brand’s performance. The platform provides an online analysis of what is happening in the social media world. They can help you get to know more about your company and how it compares against other brands.
Social media monitoring tools can help you improve your reputation in social media. They can also help you find out what people are saying about your brand, and in some way, you can use the information to create a marketing plan that can affect business growth.
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